The biggest mistake real estate agents make while marketing on social media is that they aren't social. People don't like to be sold, they want to be interacted with. Start conversations with questions as opposed to just sharing links or making statements. Found an interesting article related to real estate? Share it by asking a question that will initiate a conversation with your followers. Share pictures or videos of the most interesting parts of the properties you are listing. Don't just share a link to your website, MLS or Zillow, etc... ask questions that start conversations!
Pro Tip: Dive into conversations that other people have started. For example, search #realestate on Twitter or find the /r/RealEstate subreddit on Reddit and write to people asking questions about real estate. The goal here is to practice having conversations on social media and not just sharing content.
Produce Quality Photos
Never been gifted at taking pictures? You can find free tutorials on YouTube or take paid online courses to help you get better. Real Estate relies heavily on photography so it's worth the investment of your time.
Pro Tip: Hire a professional! Dig into your contacts or make the ask on social media for people who are available and experienced in real estate photography. It's a great way to start a conversation where other people can contribute.
Sponsor Local Events
Pro Tip: Don't have money to sponsor? You can still help by volunteering your time at local events. Start conversations, shake hands, kiss babies - whatever is appropriate - and let the community know who you are and what you do.
Write Columns in Local Magazines / Newspapers
You don't have to be published or even a great writer to be considered. Editors are interested in your ideas and experienced over your ability to write profound statements so solid writing skills will do just fine. Reach out to local magazines and newspapers and with a well-written email (your "pitch") introducing yourself and what you do. In the email, include your column idea and a sample of what you hope to publish.
Pro Tip: Use Google Docs or Evernote to keep save your thoughts on the cloud. Before submitting your work, ask a friend to proof-read and then check spelling and grammar using Grammarly.com. Once you submit your pitch to the editors, wait a week. If you haven't heard from them, follow up with a phone call.
Increase Your Earning Potential
Use this paycheck calculator to compare the earnings from your last real estate transaction against what we pay with our 95/5% commission split. Can you earn more with Joseph James Real Estate? Let's talk! Use the form below to get started.